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1 Ergebnisse
1
Who "likes" you ... and why?
, In:
Journal of advertising research / Advertising Research Foundation
a typology of Facebook Fans ; from "Fan"-atics and self-exp...
Wallace, Elaine
;
Buil, Isabel
;
Hogan, Michael
.. (2014) 1 - p. 92-109
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Who "likes" you ... and why?</Title> : <SubTitle>a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B78618729&Exemplar=1&LAN=DE A1 Wallace, Elaine A1 Buil, Isabel A1 Hogan, Michael A1 De Chernatony, Leslie YR 2014 JF Journal of advertising research / Advertising Research Foundation VO 54 IS 1 SP 92 OP 109 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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