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1 Ergebnisse
1
A reference-dependent model of the price-quality heuristic:
, In:
Journal of marketing research / American Marketing Association
Gneezy, Ayelet
;
Lauga, Dominique Olié
. (2014) 2 - p. 153-164
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>A reference-dependent model of the price-quality heuristic</Title> UL https://suche.suub.uni-bremen.de/peid=B78797997&Exemplar=1&LAN=DE A1 Gneezy, Ayelet A1 Lauga, Dominique Olié YR 2014 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 51 IS 2 SP 153 OP 164 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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