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1 Ergebnisse
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Der Country-of-Origin-Effekt
Länderimage und internationale Markenführung ; Determinan... Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis ; 408
Dippe, Ben Fabian
, 2014
Exemplar:
BB WiWi
: 11a bwl 485/632
RT Dissertation/Thesis T1 <Title>Der Country-of-Origin-Effekt</Title> : <SubTitle>Länderimage und internationale Markenführung ; Determinanten, Potenziale und Wirkungen der interkulturellen Stabilität von Länderimages am Beispiel des Deutschlandbilds in Argentinien und Spanien</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B78888659&Exemplar=1&LAN=DE A1 Dippe, Ben Fabian PB Kovač PP Hamburg YR 2014 NO 343 S. ; 21 cm : Ill., graph. Darst. T3 Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis ; 408 SN 383007963X SN 9783830079637 SN 9783830079637 VO 408 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1496275497* CN BB WiWi: 11a bwl 485/632 SF ELIB - SuUB Bremen
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