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1 Ergebnisse
1
Managing the global front end of NPD
, In:
Journal of general management
lessons learned from the FMCG industry
Sakellariou, Evy
;
Karantinou, Kalipso
;
Poulis, Konstantinos
. (2013/14) 2 - p. 61-81
Exemplar:
Zentrale:Magazin Zs
fc 7756
RT Journal Article T1 <Title>Managing the global front end of NPD</Title> : <SubTitle>lessons learned from the FMCG industry</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B79011980&Exemplar=1&LAN=DE A1 Sakellariou, Evy A1 Karantinou, Kalipso A1 Poulis, Konstantinos YR 2014 NO : graph. Darst. JF Journal of general management VO 39 IS 2 SP 61 OP 81 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12585874* CN Magazin Zs: fc 7756 SF ELIB - SuUB Bremen
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