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1 Ergebnisse
1
Which products are best suited to mobile advertising?
, In:
Journal of marketing research / American Marketing Association
a field study of mobile display advertising effects on cons...
Bart, Yakov
;
Stephen, Andrew T.
. (2014) 3 - p. 270-285
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Which products are best suited to mobile advertising?</Title> : <SubTitle>a field study of mobile display advertising effects on consumer attitudes and intentions</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B79122965&Exemplar=1&LAN=DE A1 Bart, Yakov A1 Stephen, Andrew T. YR 2014 NO : Ill., graph. Darst. JF Journal of marketing research / American Marketing Association VO 51 IS 3 SP 270 OP 285 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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