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1 Ergebnisse
1
Authenticity is contagious
, In:
Journal of marketing research / American Marketing Association
brand essence and the original source of production
Newman, George E.
. (2014) 3 - p. 371-386
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Authenticity is contagious</Title> : <SubTitle>brand essence and the original source of production</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B79123132&Exemplar=1&LAN=DE A1 Newman, George E. YR 2014 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 51 IS 3 SP 371 OP 386 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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