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1 Ergebnisse
1
News media channels
, In:
Journal of marketing / American Marketing Association
complements or substitutes? ; evidence from mobile phone us...
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
.. (2014) 4 - p. 97-112
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>News media channels</Title> : <SubTitle>complements or substitutes? ; evidence from mobile phone usage</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B79129241&Exemplar=1&LAN=DE A1 Xu, Jiao A1 Forman, Christopher A1 Kim, Jun B. A1 Ittersum, Koert van YR 2014 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 78 IS 4 SP 97 OP 112 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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