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1 Ergebnisse
1
How corporate culture drive advertising and promotion budge..
, In:
Journal of advertising research / Advertising Research Foundation
best practices combine heuristics and algorithmic tools
West, Douglas C.
. (2014) 2 - p. 149-162
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How corporate culture drive advertising and promotion budgets</Title> : <SubTitle>best practices combine heuristics and algorithmic tools</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B79161729&Exemplar=1&LAN=DE A1 West, Douglas C. YR 2014 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 54 IS 2 SP 149 OP 162 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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