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1 Ergebnisse
1
Brand fortitude in moments of consumption:
, In:
Handbook of anthropology in business / Rita Denny; Patricia Sunderland, eds.
Diamond, Nina
;
NcGrath, Mary Ann
;
Sherry, John F.
.... (2014) - p. 619-637
Exemplar:
Zentrale:Magazin
02.m.4471
RT Journal Article T1 <Title>Brand fortitude in moments of consumption</Title> UL https://suche.suub.uni-bremen.de/peid=B79434972&Exemplar=1&LAN=DE A1 Diamond, Nina A1 NcGrath, Mary Ann A1 Sherry, John F. A1 Kozinets, Robert V. A1 Nuñiz, Albert M. A1 Borghini, Stefania YR 2014 JF Handbook of anthropology in business / Rita Denny; Patricia Sunderland, eds. SP 619 OP 637 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1466503637* CN Magazin: 02.m.4471 SF ELIB - SuUB Bremen
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