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Rejuvenating a brand through social media:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Mount, Matthew. (2013/14)  4 - p. 14-16
Exemplar:  Zentrale:E02 z bwl 037/294; Zentrale:Magazin Zs fc 7294