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Modeling customer opt-in and opt-out in a permission-based ..:
, In:
Journal of marketing research / American Marketing Association
Kumar, V.
;
Zhang, Xi Alan
;
Luo, Anita
. (2014) 4 - p. 403-419
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Modeling customer opt-in and opt-out in a permission-based marketing context</Title> UL https://suche.suub.uni-bremen.de/peid=B79626126&Exemplar=1&LAN=DE A1 Kumar, V. A1 Zhang, Xi Alan A1 Luo, Anita YR 2014 JF Journal of marketing research / American Marketing Association VO 51 IS 4 SP 403 OP 419 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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