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The added value of contextual motivations on consumer-brand..:

, In: The journal of brand management
Carnevale, Marina ; Yucel-Aybat, Ozge ; Block, Lauren. (2014)  5 - p. 396-407
Exemplar:  Zentrale:E02 z bwl 485/143; Zentrale:Magazin Zs ff 3043