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1 Ergebnisse
1
Branding and brand equity models:
, In:
The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
Erdem, Tulin
. (2014) - p. 237-260
Exemplar:
Zentrale:E02
a bwl 419/183;
BB WiWi
: 11a bwl 419/183a
RT Journal Article T1 <Title>Branding and brand equity models</Title> UL https://suche.suub.uni-bremen.de/peid=B79881847&Exemplar=1&LAN=DE A1 Erdem, Tulin YR 2014 JF The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA) SP 237 OP 260 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1477499857* CN E02: a bwl 419/183 CN BB WiWi: 11a bwl 419/183a SF ELIB - SuUB Bremen
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