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Why do we share? 

, In: Journal of advertising research / Advertising Research Foundation
the impact of viral videos dramatized to sell : how microfi... 
Chen, Tsai ; Lee, Hsiang-ming. (2014)  3 - p. 292-303
Exemplar:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279