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1 Ergebnisse
1
"Enculturated" pleasure
, In:
Journal of advertising research / Advertising Research Foundation
a study in multicultural engagement ; how do Mexican and U....
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
.. (2014) 3 - p. 320-331
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>"Enculturated" pleasure</Title> : <SubTitle>a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B79936889&Exemplar=1&LAN=DE A1 Cruthirds, Kevin W. A1 Wang, Valerie Lynette A1 Wang, Yong Jian A1 Wei, Jie YR 2014 JF Journal of advertising research / Advertising Research Foundation VO 54 IS 3 SP 320 OP 331 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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