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1 Ergebnisse
1
The effects of affective and utilitarian brand relationship..:
, In:
The journal of brand management
Leung, Lai Cheung
;
Bougoure, Ursula S.
;
Miller, Karen W.
. (2014) 6 - p. 469-484
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>The effects of affective and utilitarian brand relationships on brand consideration</Title> UL https://suche.suub.uni-bremen.de/peid=B80032629&Exemplar=1&LAN=DE A1 Leung, Lai Cheung A1 Bougoure, Ursula S. A1 Miller, Karen W. YR 2014 NO : graph. Darst. JF The journal of brand management VO 21 IS 6 SP 469 OP 484 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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