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1 Ergebnisse
1
The emergence and impact of consumer brand empowerment in o..
, In:
The journal of brand management
a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
. (2014) 6 - p. 516-531
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>The emergence and impact of consumer brand empowerment in online social networks</Title> : <SubTitle>a proposed ontology</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B80032841&Exemplar=1&LAN=DE A1 Boyd, D. Eric A1 Clarke, Theresa B. YR 2014 NO : graph. Darst. JF The journal of brand management VO 21 IS 6 SP 516 OP 531 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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