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1 Ergebnisse
1
Consumer reactions to the merger
, In:
The journal of brand management
understanding the role of pre-merger brands
Andrews MacLelland, Melinda
. (2014) 7/8 - p. 615-634
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Consumer reactions to the merger</Title> : <SubTitle>understanding the role of pre-merger brands</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B81537764&Exemplar=1&LAN=DE A1 Andrews MacLelland, Melinda YR 2014 JF The journal of brand management VO 21 IS 7/8 SP 615 OP 634 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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