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1 Ergebnisse
1
Willing to pay more, eager to pay less
, In:
Journal of marketing / American Marketing Association
the role of customer loyalty in price negotiations
Wieseke, Jan
. (2014) 6 - p. 17-37
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Willing to pay more, eager to pay less</Title> : <SubTitle>the role of customer loyalty in price negotiations</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B81542395&Exemplar=1&LAN=DE A1 Wieseke, Jan YR 2014 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 78 IS 6 SP 17 OP 37 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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