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1 Ergebnisse
1
Positioning brands against large competitors to increase sa..:
, In:
Journal of marketing research / American Marketing Association
Paharia, Neeru
;
Keinan, Anat
. (2014) 6 - p. 647-656
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Positioning brands against large competitors to increase sales</Title> UL https://suche.suub.uni-bremen.de/peid=B81693455&Exemplar=1&LAN=DE A1 Paharia, Neeru A1 Keinan, Anat YR 2014 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 51 IS 6 SP 647 OP 656 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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