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1 Ergebnisse
1
Crocodile Marketing
, In:
Schmalenbach business review / Schmalenbach-Gesellschaft für Betriebswirtschaft e.V.
an experimental investigation into the effects of "crocodil...
Dietrich, Martin
;
Drevs, Florian
;
Lindenmeier, Jörg
... (2015) 1 - p. 34-53
Exemplar:
Zentrale:E02
z bwl 001 ja/462;
Zentrale:Magazin Zs
ff 2422
RT Journal Article T1 <Title>Crocodile Marketing</Title> : <SubTitle>an experimental investigation into the effects of "crocodile-tear" apologies on patient loyalty intentions</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B81700990&Exemplar=1&LAN=DE A1 Dietrich, Martin A1 Drevs, Florian A1 Lindenmeier, Jörg A1 Renner, Simone A1 Seemann, Ann-Kathrin YR 2015 NO : graph. Darst. JF Schmalenbach business review / Schmalenbach-Gesellschaft für Betriebswirtschaft e.V. VO 67 IS 1 SP 34 OP 53 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=39934711* CN E02: z bwl 001 ja/462 CN Magazin Zs: ff 2422 SF ELIB - SuUB Bremen
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