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1 Ergebnisse
1
Drivers of B2B brand strength
, In:
Schmalenbach business review / Schmalenbach-Gesellschaft für Betriebswirtschaft e.V.
insights from an international study across industries
Lennartz, Eric M.
;
Fischer, Marc
;
Krafft, Manfred
.. (2015) 1 - p. 114-137
Exemplar:
Zentrale:
z bwl 001 ja/462;
Zentrale:Magazin Zs
ff 2422
RT Journal Article T1 <Title>Drivers of B2B brand strength</Title> : <SubTitle>insights from an international study across industries</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B81701414&Exemplar=1&LAN=DE A1 Lennartz, Eric M. A1 Fischer, Marc A1 Krafft, Manfred A1 Peters, Kay YR 2015 NO : graph. Darst. JF Schmalenbach business review / Schmalenbach-Gesellschaft für Betriebswirtschaft e.V. VO 67 IS 1 SP 114 OP 137 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=39934711* CN Zentrale: z bwl 001 ja/462 CN Magazin Zs: ff 2422 SF ELIB - SuUB Bremen
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