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The effect of prior assessment of new product ideas on the ..:

, In: Research handbook on export marketing / edited by Craig C. Julian, Senior Lecturer in Marketing, Southern Cross University, Queensland, Australia
Ogunmokun, Gabriel O. ; Li, Ling-yee. (2014)  - p. 246-259
Exemplar:  TB Nautik 19/0.2 Res 9(2014)