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1 Ergebnisse
1
The role of the accent in radio advertisements to ethnic au..
, In:
Journal of advertising research / Advertising Research Foundation
does emphasizing ethnic stereotypes affect spokesperson cre...
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
. (2014) 4 - p. 407-419
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The role of the accent in radio advertisements to ethnic audiences</Title> : <SubTitle>does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B81870182&Exemplar=1&LAN=DE A1 Ivanic, Aarti S. A1 Bates, Kenneth A1 Somasundaram, T. YR 2014 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 54 IS 4 SP 407 OP 419 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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