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1 Ergebnisse
1
How to advertise and build brand knowledge globally
, In:
Journal of advertising research / Advertising Research Foundation
comparing television advertising appeals across developed a...
Zarantonello, Lia
;
Jedidi, Kamel
. (2014) 4 - p. 420-434
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How to advertise and build brand knowledge globally</Title> : <SubTitle>comparing television advertising appeals across developed and emerging economies</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B81870202&Exemplar=1&LAN=DE A1 Zarantonello, Lia A1 Jedidi, Kamel YR 2014 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 54 IS 4 SP 420 OP 434 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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