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Predicting return on investment in sport sponsorship 

, In: Journal of advertising research / Advertising Research Foundation
modeling brand exposure, price, and ROI in Formula One auto... 
Jensen, Jonathan A. ; Cobbs, Joe B.. (2014)  4 - p. 435-447
Exemplar:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279