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1 Ergebnisse
1
Leveraging product returns to maximize customer equity:
, In:
Handbook of research on customer equity in marketing / ed. by V. Kumar; Denish Shah
Petersen, J. Andrew
. (2015) - p. 160-177
Exemplar:
BB WiWi
: 11a bwl 424/976;
TB Nautik
19/3 Kum 2(2015)
RT Journal Article T1 <Title>Leveraging product returns to maximize customer equity</Title> UL https://suche.suub.uni-bremen.de/peid=B81899460&Exemplar=1&LAN=DE A1 Petersen, J. Andrew YR 2015 NO : graph. Darst. JF Handbook of research on customer equity in marketing / ed. by V. Kumar; Denish Shah SP 160 OP 177 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1508579997* CN BB WiWi: 11a bwl 424/976 CN TB Wirtschaft: 19/3 Kum 2(2015) SF ELIB - SuUB Bremen
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