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Stop grouping and start regulating 

, In: Handbook of research on customer equity in marketing / ed. by V. Kumar; Denish Shah
a new approach to social media marketing 
Kumar, V. ; Krishnamoorthy, Nandini ; Shukla, Gayatri. (2015)  - p. 399-427
Exemplar:  BB WiWi: 11a bwl 424/976; TB Nautik 19/3 Kum 2(2015)