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How to win in an omnichannel world:
, In:
MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
. (2014/15) 1 - p. 45-53
Exemplar:
Zentrale:
z bwl 037/294;
Zentrale:Magazin Zs
fc 7294
RT Journal Article T1 <Title>How to win in an omnichannel world</Title> UL https://suche.suub.uni-bremen.de/peid=B81983489&Exemplar=1&LAN=DE A1 Bell, David R. A1 Gallino, Santiago A1 Moreno, Antonio YR 2014 NO : Ill., graph. Darst. JF MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management VO 56 IS 1 SP 45 OP 53 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=47781401* CN Zentrale: z bwl 037/294 CN Magazin Zs: fc 7294 SF ELIB - SuUB Bremen
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