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1 Ergebnisse
1
Information asymmetry and hybrid advertising:
, In:
Journal of marketing research / American Marketing Association
Liu, De
;
Viswanathan, Siva
. (2014) 5 - p. 609-624
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Information asymmetry and hybrid advertising</Title> UL https://suche.suub.uni-bremen.de/peid=B82003444&Exemplar=1&LAN=DE A1 Liu, De A1 Viswanathan, Siva YR 2014 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 51 IS 5 SP 609 OP 624 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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