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Does the value of global brands apply to both foreign and d..:

, In: Entrepreneurship in international marketing / ed. by Shaoming Zou; Hui Xu; Linda Hui Shi
Westjohn, Stanford A. ; Magnusson, Peter ; Zhou, Joyce X.. (2015)  - p. 267-286
Exemplar:  BB WiWi: 11a bwl 419.5/016