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1 Ergebnisse
1
Consumers' response to commercials
, In:
Journal of marketing / American Marketing Association
when the energy level in the commercial conflicts with the ...
Puccinelli, Nancy M.
;
Wilcox, Keith
. (2015) 2 - p. 1-18
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Consumers' response to commercials</Title> : <SubTitle>when the energy level in the commercial conflicts with the media context</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B82237924&Exemplar=1&LAN=DE A1 Puccinelli, Nancy M. A1 Wilcox, Keith YR 2015 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 79 IS 2 SP 1 OP 18 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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