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1 Ergebnisse
1
A meta-analysis of electronic word-of-mouth elasticity:
, In:
Journal of marketing / American Marketing Association
You, Ya
;
Vadakkepatt, Gautham G.
;
Joshi, Amit M.
. (2015) 2 - p. 19-39
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>A meta-analysis of electronic word-of-mouth elasticity</Title> UL https://suche.suub.uni-bremen.de/peid=B82237995&Exemplar=1&LAN=DE A1 You, Ya A1 Vadakkepatt, Gautham G. A1 Joshi, Amit M. YR 2015 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 79 IS 2 SP 19 OP 39 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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