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1 Ergebnisse
1
How do digital natives and digital immigrants respond diffe..
, In:
Journal of advertising research / Advertising Research Foundation
a model for predicting consumer attitudes and intentions to...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
.. (2015) 1 - p. 81-94
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How do digital natives and digital immigrants respond differently to interactivity online</Title> : <SubTitle>a model for predicting consumer attitudes and intentions to use digital information products</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B82595690&Exemplar=1&LAN=DE A1 Kirk, Colleen P. A1 Chiagouris, Larry A1 Lala, Vishal A1 Thomas, Jennifer D. E. YR 2015 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 55 IS 1 SP 81 OP 94 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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