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1 Ergebnisse
1
Scarcity polarizes preferences
, In:
Journal of marketing research / American Marketing Association
the impact on choice among multiple items in a product clas
Zhu, Meng
;
Ratner, Rebecca K.
. (2015) 1 - p. 13-26
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Scarcity polarizes preferences</Title> : <SubTitle>the impact on choice among multiple items in a product class</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B82597639&Exemplar=1&LAN=DE A1 Zhu, Meng A1 Ratner, Rebecca K. YR 2015 NO : Ill., graph. Darst. JF Journal of marketing research / American Marketing Association VO 52 IS 1 SP 13 OP 26 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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