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1 Ergebnisse
1
Giving against the odds
, In:
Journal of marketing research / American Marketing Association
when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
. (2015) 1 - p. 27-38
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Giving against the odds</Title> : <SubTitle>when tempting alternatives increase willingness to donate</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B82597657&Exemplar=1&LAN=DE A1 Savary, Jennifer A1 Goldsmith, Kelly YR 2015 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 52 IS 1 SP 27 OP 38 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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