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1 Ergebnisse
1
The challenge of retaining customers acquired with free tri..:
, In:
Journal of marketing research / American Marketing Association
Datta, Hannes
;
Foubert, Bram
. (2015) 2 - p. 217-234
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>The challenge of retaining customers acquired with free trials</Title> UL https://suche.suub.uni-bremen.de/peid=B82609072&Exemplar=1&LAN=DE A1 Datta, Hannes A1 Foubert, Bram YR 2015 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 52 IS 2 SP 217 OP 234 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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