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1 Ergebnisse
1
Discovering and sustaining the brand bond:
, In:
Consumer brand relationships / edited by Marc Fetscherin (Rollins College, USA) and Tobias Heilmann (campaignfit Ltd., Switzerland)
Barker, Ryan
;
Peacock, Jeffrey
. (2015) - p. 224-242
Exemplar:
BB WiWi
: 11a bwl 441.5/698
RT Journal Article T1 <Title>Discovering and sustaining the brand bond</Title> UL https://suche.suub.uni-bremen.de/peid=B82739084&Exemplar=1&LAN=DE A1 Barker, Ryan A1 Peacock, Jeffrey YR 2015 NO : graph. Darst. JF Consumer brand relationships / edited by Marc Fetscherin (Rollins College, USA) and Tobias Heilmann (campaignfit Ltd., Switzerland) SP 224 OP 242 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1614837341* CN BB WiWi: 11a bwl 441.5/698 SF ELIB - SuUB Bremen
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