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Measuring and managing brand love 

, In: Consumer brand relationships / edited by Marc Fetscherin (Rollins College, USA) and Tobias Heilmann (campaignfit Ltd., Switzerland)
the BERA platform 
Barker, Ryan ; Peacock, Jeffrey. (2015)  - p. 243-260
Exemplar:  BB WiWi: 11a bwl 441.5/698