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1 Ergebnisse
1
Aggregate impact of different brand development strategies:
, In:
Management science
Hariharan, Vijay Ganesh
;
Bezawada, Ram
. (2015) 5 - p. 1164-1182
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Aggregate impact of different brand development strategies</Title> UL https://suche.suub.uni-bremen.de/peid=B82840602&Exemplar=1&LAN=DE A1 Hariharan, Vijay Ganesh A1 Bezawada, Ram YR 2015 NO : graph. Darst. JF Management science VO 61 IS 5 SP 1164 OP 1182 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12602966* CN E02: z bwl 001 jc/975 CN Magazin Zs: fb 9975 CN ZS-Lesesaal: bwl 002 CN Magazin Zs: fb 9975 SF ELIB - SuUB Bremen
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