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Gamification design for mobile marketing effectiveness
Ross School of Business working paper series ; 1274
Hofacker, Charles
;
Lurie, Nicholas H.
;
Donaldson, Jeff
.. - April 2015 [revision] . , 2015
Link:
http://hdl.handle.net/2027.42/111727
RT Book, Whole T1 <Title>Gamification design for mobile marketing effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=B82841945&Exemplar=1&LAN=DE A1 Hofacker, Charles A1 Lurie, Nicholas H. A1 Donaldson, Jeff A1 Ruyter, Ko de A1 Manchanda, Puneet NO April 2015 [revision] PB Ross School of Business PP Ann Arbor, Mich. YR 2015 NO Online-Ressource (25 S.) T3 Ross School of Business working paper series ; 1274 VO 1274 LK http://hdl.handle.net/2027.42/111727 DO http://hdl.handle.net/2027.42/111727 LK http://hdl.handle.net/2027.42/111727 SF ELIB - SuUB Bremen
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