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1 Ergebnisse
1
The budget contraction effect
, In:
Journal of marketing research / American Marketing Association
how contracting budgets lead to less varied choice
Carlson, Kurt A.
;
Wolfe, Jared
;
Blanchard, Simon J.
... (2015) 3 - p. 337-348
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>The budget contraction effect</Title> : <SubTitle>how contracting budgets lead to less varied choice</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B82975661&Exemplar=1&LAN=DE A1 Carlson, Kurt A. A1 Wolfe, Jared A1 Blanchard, Simon J. A1 Huber, Joel A1 Ariely, Dan YR 2015 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 52 IS 3 SP 337 OP 348 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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