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1 Ergebnisse
1
Effects of Internet display advertising in the purchase fun..
, In:
Journal of marketing research / American Marketing Association
model-based insights from a randomized field experiment
Hoban, Paul R.
. (2015) 3 - p. 375-393
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Effects of Internet display advertising in the purchase funnel</Title> : <SubTitle>model-based insights from a randomized field experiment</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B82975745&Exemplar=1&LAN=DE A1 Hoban, Paul R. YR 2015 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 52 IS 3 SP 375 OP 393 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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