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1 Ergebnisse
1
Direct and indirect effects of buyers and sellers on search..:
, In:
Journal of marketing research / American Marketing Association
Palmatier, Robert W.
;
Fang, Eric
;
Li, Xiaoling
.. (2015) 3 - p. 407-422
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms</Title> UL https://suche.suub.uni-bremen.de/peid=B82975947&Exemplar=1&LAN=DE A1 Palmatier, Robert W. A1 Fang, Eric A1 Li, Xiaoling A1 Huang, Minxue YR 2015 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 52 IS 3 SP 407 OP 422 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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