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1 Ergebnisse
1
What drives advertising success on Facebook?
, In:
Journal of advertising research / Advertising Research Foundation
an advertising-effectiveness model ; measuring the effects ...
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, José Luis
.. (2015) 2 - p. 162-175
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>What drives advertising success on Facebook?</Title> : <SubTitle>an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B83033746&Exemplar=1&LAN=DE A1 Brettel, Malte A1 Reich, Jens-Christian A1 Gavilanes Laso, José Luis A1 Flatten, Tessa YR 2015 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 55 IS 2 SP 162 OP 175 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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