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1 Ergebnisse
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A psychophysiological approach for measuring response to me..
, In:
Journal of advertising research / Advertising Research Foundation
how consumers emotionally process green advertising
Martinez-Fiestas, Myriam
;
Montoro-Rios, Francisco
;
Viedma del Jesus, Maria Isabel
.. (2015) 2 - p. 192-205
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>A psychophysiological approach for measuring response to messaging</Title> : <SubTitle>how consumers emotionally process green advertising</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B83033792&Exemplar=1&LAN=DE A1 Martinez-Fiestas, Myriam A1 Montoro-Rios, Francisco A1 Viedma del Jesus, Maria Isabel A1 Sánchez-Fernández, Juan YR 2015 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 55 IS 2 SP 192 OP 205 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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