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Qualitative research acumen as a core resource for understa..:
, In:
Always Ahead im Marketing / Silke Bartsch, Christian Blümelhuber, Hrsg.
Lambe, C. Jay
. (2015) - p. 377-388
Exemplar:
TB Nautik
19/3 Alw 3(2015)
RT Journal Article T1 <Title>Qualitative research acumen as a core resource for understanding businesss markets</Title> UL https://suche.suub.uni-bremen.de/peid=B83457179&Exemplar=1&LAN=DE A1 Lambe, C. Jay YR 2015 JF Always Ahead im Marketing / Silke Bartsch, Christian Blümelhuber, Hrsg. SP 377 OP 388 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1564319679* CN TB Wirtschaft: 19/3 Alw 3(2015) SF ELIB - SuUB Bremen
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