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1 Ergebnisse
1
Using single-neuron recording in marketing
, In:
Journal of marketing research / American Marketing Association
opportunities, challenges, and an application to fear enhan...
Cerf, Moran
;
Meyvis, Tom
;
Greenleaf, Eric A.
.. (2015) 4 - p. 530-545
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Using single-neuron recording in marketing</Title> : <SubTitle>opportunities, challenges, and an application to fear enhancement in communications</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B83540420&Exemplar=1&LAN=DE A1 Cerf, Moran A1 Meyvis, Tom A1 Greenleaf, Eric A. A1 Morwitz, Vicki G. YR 2015 NO : Ill., graph. Darst. JF Journal of marketing research / American Marketing Association VO 52 IS 4 SP 530 OP 545 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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