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1 Ergebnisse
1
To brand or to rebrand
, In:
The journal of brand management
investigating to effects of rebranding on brand equity and ...
Roy, Subhadip
;
Sarkar, Soumya
. (2015) 4 - p. 340-360
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>To brand or to rebrand</Title> : <SubTitle>investigating to effects of rebranding on brand equity and consumer attitudes</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B83552433&Exemplar=1&LAN=DE A1 Roy, Subhadip A1 Sarkar, Soumya YR 2015 NO : graph. Darst. JF The journal of brand management VO 22 IS 4 SP 340 OP 360 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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