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1 Ergebnisse
1
Explicating corporate heritage, corporate heritage brands a..:
, In:
The journal of brand management
Balmer, John M. T.
;
Burghausen, Mario
. (2015) 5 - p. 364-384
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Explicating corporate heritage, corporate heritage brands and organisational heritage</Title> UL https://suche.suub.uni-bremen.de/peid=B83767559&Exemplar=1&LAN=DE A1 Balmer, John M. T. A1 Burghausen, Mario YR 2015 NO : graph. Darst. JF The journal of brand management VO 22 IS 5 SP 364 OP 384 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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